Son of Big Chief Tablet
My last post was about the evolution of the Big Chief Tablet and all of the wonderful cover illustrations of this standard school supply.
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So today I just want to focus on the covers from the 1970′s.
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They are “so” my generation.
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Looks like the ad execs over at Mead Corp. thought they would give the ol’ Injun a rest and introduce a more cool and hip tablet that would appeal to us 70′s kids – something along the line of Peter Max’s pop art with black light poster appeal.
I really like what they did with the first version…
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Version 1: Cool, renegade biker look complete with shades, stache and peace sign – very Peter Fonda in Easy Rider.
But then Mead must of gotten some heat so they dumb-ied down the “son” and went to…
Version 2: Not nearly as cool and renegade – the “son” looses his shades and his peace sign medallion. (please tell me what could possibly have been a problem with peace? Too political?)
But obviously things still weren’t dumb-ied enough so they stripped the poor “son” down to…
Version 3: No facial hair, no political agenda, and no fun.
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1970's Son of Big Chief Writing Tablets
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Well, I say
to heck with dumb-ing down – LET”S GO FOR IT!
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All of the Big Chief Tablets and Son of Big Chief Tablet images are from the collection of Jason Liebig.
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i love this!!!!!!!!
Thanks, Linda!