Rememories: 20 Years Ago This Week

by 1 March 22, 2010 16 Comments

Last week I was crazy busy and freaking out over the fall photo shoot (pictures to come) and now this week is more of the same  - slamming last minute details together for Dallas market.   I got to thinking about what we were doing 20 years ago this week and it was surprisingly pretty much the same ... albeit a different scale, but with the same intensity and same stress levels.

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We did our first "photo shoot" in Mom and Dad's back pasture with Audrey modeling and Pat Mercer photographing.  I'm sure I was being bossy and over-bearing telling Audrey how to pose and telling Pat how to snap the picture.  Regardless we ended up with the following shots and used these as part of our first marketing campaign.   We also gave an off-the-cuff name to our "brand" just in time to get our labels woven and sewn into our samples. . Reminisce with me as I take a look back at our initial efforts of photography and branding... [caption id="attachment_3280" align="aligncenter" width="575" caption="Audrey in our first Blanket Wrap Skirt"][/caption] [caption id="attachment_3281" align="aligncenter" width="575" caption="Audrey in the original Blanket Duster"][/caption] [caption id="attachment_3282" align="aligncenter" width="464" caption="the Original Double D Ranchwear Label"][/caption]



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16 Responses

Dana Gibson
Dana Gibson

May 16, 2016

Loved it then, love it even more now!

Jack Matusek
Jack Matusek

May 16, 2016

Wow. Lot different now. Now you have grunts to do the dirty work. These grunts end up sick because of the working conditions lol

Cheryl
Cheryl

May 16, 2016

Jack, sweet darling, you are hardly a grunt. I don’t think you overworked yourself last week and besides you need to pitch in and learn what it is all about. Thank you for helping ‘lift and heave’ at the shoot and thank you for reading your mom’s blog! I love you!

JessicaMontoya
JessicaMontoya

May 16, 2016

Now that’s a classic label…do you have many of those still lying around? How many different labels have evolved through the years? Your “off the cuff” brand name definitely stuck and Double D has come a long way!

Bobbi Jean Bell
Bobbi Jean Bell

May 16, 2016

I’ll be looking at my DDR Collection when I get home, this label looks so familiar, I’m sure it’s in the very first jacket I purchased. How fun! Thanks for reminding us of your brand’s history because it is our history too!

Cheryl
Cheryl

May 16, 2016

Dana – me too!

Cheryl
Cheryl

May 16, 2016

Bobbi, let me know if you have any of these hanging in your closet. I’d love to hear!

Cheryl
Cheryl

May 16, 2016

Jessica, I would be hard pressed to find one of those original labels – I don’t think we have any laying around. As far as the evolution of the label that would be a great blog post so I’ll have to go back and do some research. I know what the labels are, but am not sure about the coordinating dates.
Howse the culture clash cooking going?

Hedy
Hedy

May 16, 2016

Jack aka “Action” you are the cutest “grunt” worker we ever had!!! I dont really remember hearing you grunt because I was grunting so loud!!!! Thanks for helping!

Audrey Franz
Audrey Franz

May 16, 2016

Jack, 20 years ago we were alot younger with a ton more energy so we were able to do the grunt work too! Thanks a bunch for helping.

Audrey Franz
Audrey Franz

May 16, 2016

I’m sure we have at least a sleeve or two of the original labels. I’ll dig around.

DorisLoredo
DorisLoredo

May 16, 2016

Audrey should have modeled a Jacket for the 20th Anniversary…..for ole times sake!

Eric Ludzenski
Eric Ludzenski

May 16, 2016

Fantastic work!

Cheryl
Cheryl

May 16, 2016

I agree – that would have been fun.

Cheryl
Cheryl

May 16, 2016

OH, I WISH! I was just talking about getting on “Biggest Loser” – I hate we couldn’t work out something for this week at market. Next time for sure. Miss you bunches!

Kathryn H. Wheeler
Kathryn H. Wheeler

May 16, 2016

Can’t believe how much the photos of Audrey remind me of the way you looked in college Cheryl!! Since I haven’t seen you in 3 million years, you probably look just the same.

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