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Rememories: 20 Years Ago This Week

Posted on 22 March 2010

Last week I was crazy busy and freaking out over the fall photo shoot (pictures to come) and now this week is more of the same  - slamming last minute details together for Dallas market.   I got to thinking about what we were doing 20 years ago this week and it was surprisingly pretty much the same ... albeit a different scale, but with the same intensity and same stress levels.

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We did our first "photo shoot" in Mom and Dad's back pasture with Audrey modeling and Pat Mercer photographing.  I'm sure I was being bossy and over-bearing telling Audrey how to pose and telling Pat how to snap the picture.  Regardless we ended up with the following shots and used these as part of our first marketing campaign.   We also gave an off-the-cuff name to our "brand" just in time to get our labels woven and sewn into our samples. . Reminisce with me as I take a look back at our initial efforts of photography and branding... [caption id="attachment_3280" align="aligncenter" width="575" caption="Audrey in our first Blanket Wrap Skirt"][/caption] [caption id="attachment_3281" align="aligncenter" width="575" caption="Audrey in the original Blanket Duster"][/caption] [caption id="attachment_3282" align="aligncenter" width="464" caption="the Original Double D Ranchwear Label"][/caption]

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16 comments

  • Dana Gibson: May 16, 2016

    Loved it then, love it even more now!

  • Jack Matusek: May 16, 2016

    Wow. Lot different now. Now you have grunts to do the dirty work. These grunts end up sick because of the working conditions lol

  • Cheryl: May 16, 2016

    Jack, sweet darling, you are hardly a grunt. I don’t think you overworked yourself last week and besides you need to pitch in and learn what it is all about. Thank you for helping ‘lift and heave’ at the shoot and thank you for reading your mom’s blog! I love you!

  • JessicaMontoya: May 16, 2016

    Now that’s a classic label…do you have many of those still lying around? How many different labels have evolved through the years? Your “off the cuff” brand name definitely stuck and Double D has come a long way!

  • Bobbi Jean Bell: May 16, 2016

    I’ll be looking at my DDR Collection when I get home, this label looks so familiar, I’m sure it’s in the very first jacket I purchased. How fun! Thanks for reminding us of your brand’s history because it is our history too!

  • Cheryl: May 16, 2016

    Dana – me too!

  • Cheryl: May 16, 2016

    Bobbi, let me know if you have any of these hanging in your closet. I’d love to hear!

  • Cheryl: May 16, 2016

    Jessica, I would be hard pressed to find one of those original labels – I don’t think we have any laying around. As far as the evolution of the label that would be a great blog post so I’ll have to go back and do some research. I know what the labels are, but am not sure about the coordinating dates.
    Howse the culture clash cooking going?

  • Hedy: May 16, 2016

    Jack aka “Action” you are the cutest “grunt” worker we ever had!!! I dont really remember hearing you grunt because I was grunting so loud!!!! Thanks for helping!

  • Audrey Franz: May 16, 2016

    Jack, 20 years ago we were alot younger with a ton more energy so we were able to do the grunt work too! Thanks a bunch for helping.

  • Audrey Franz: May 16, 2016

    I’m sure we have at least a sleeve or two of the original labels. I’ll dig around.

  • DorisLoredo: May 16, 2016

    Audrey should have modeled a Jacket for the 20th Anniversary…..for ole times sake!

  • Eric Ludzenski: May 16, 2016

    Fantastic work!

  • Cheryl: May 16, 2016

    I agree – that would have been fun.

  • Cheryl: May 16, 2016

    OH, I WISH! I was just talking about getting on “Biggest Loser” – I hate we couldn’t work out something for this week at market. Next time for sure. Miss you bunches!

  • Kathryn H. Wheeler: May 16, 2016

    Can’t believe how much the photos of Audrey remind me of the way you looked in college Cheryl!! Since I haven’t seen you in 3 million years, you probably look just the same.

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