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Son of Big Chief Tablet

Posted on 28 August 2010

My last post was about the evolution of the Big Chief Tablet and all of the wonderful cover illustrations of this standard school supply.


So today I just want to focus on the covers from the 1970's.

They are "so" my generation.
. Looks like the ad execs over at Mead Corp. thought they would give the ol' Injun a rest and introduce a more cool and hip tablet that would appeal to us 70's kids - something along the line of Peter Max's pop art with black light poster appeal. I really like what they did with the first version... . Version 1: Cool, renegade biker look complete with shades, stache and peace sign - very Peter Fonda in Easy Rider. But then Mead must of gotten some heat so they dumb-ied down the "son" and went to... Version 2: Not nearly as cool and renegade - the "son" looses his shades and his peace sign medallion. (please tell me what could possibly have been a problem with peace?  Too political?) But obviously things still weren't dumb-ied enough so they stripped the poor "son" down to... Version 3: No facial hair, no political agenda, and no fun. . [caption id="attachment_4788" align="alignnone" width="575" caption="1970's Son of Big Chief Writing Tablets"][/caption] . Well, I say
to heck with dumb-ing down - LET"S GO FOR IT!
. . All of the Big Chief Tablets and Son of Big Chief Tablet images are from the collection of Jason Liebig. .

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  • Rick Hellman: May 02, 2017

    I grew up in Overland Park, Kan., during the 1960s. Our next-door neighbor, Dennis (I can’t recall his last name, sorry), was a commercial artist, and "Son of Big Chief’ was one of his claims to fame. I recall he painted the numerals of his address on his garage door, full height (7’?) with stripes. Inside the garage was his 427 Corvette Sting Ray, split-rear-window coupe!

  • linda ritten: May 16, 2016

    i love this!!!!!!!!

  • Cheryl: May 16, 2016

    Thanks, Linda!

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