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Editor's Are Forecasting: Northern Exposure

Posted on 20 September 2010

Since it is the Pendelton Round Up's  Centennial  Celebration this week, I thought we would feature the Pendelton Indian blanket.

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When Indians met European settlers for the first time, there were three things the settlers had that were superior to what the Native Americans had:
  • the iron cooking pot,
  • the metal knife,
  • and the wool trade blanket.
early Pendelton advertisement
The town of Pendleton grew up around its main employer, the Pendleton Woolen Mills and since 1909, the Mill has produced high-quality striped, plaid, and geometrically patterned Indian trade blankets.
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The connection between the Indian and the Pendleton blanket  is now inseparable.  The blanket is an intrinsic part of their life celebrations and traditions. So loyal are they that when  a Native American baby is born, he is often wrapped in a Pendleton blanket.  Then at wedding celebrations, the groom frequently gives Pendelton blankets to their honored guests, and finally when someone dies in the Indian community, he may be placed in a coffin lined with a Pendleton blanket.
Talk about brand building and customer loyalty!
Well, I am a loyal customer too - remember Double D Ranch™ got its start with an 'ol Pendelton blanket when we introduced our first blanket coat back in 1990.   Now 20 years later,  take a look at how we are adapting the indian blanket into easy wearing tees for our anniversary year.
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3 comments

  • YayaChique: May 16, 2016

    Hi Cheryl!

    Hope you had a great trip up north! LOVE this tee!!!! Do you know that my family (on the Blood Reserve in Canada), still to this day….buries loved ones with a brand new Pendleton blanket that shows meaning of their life? They do this to keep them warm on their journey in the after world. These blankets have always had a very special meaning to my family! Thanks for sharing….xo..deb

  • Cheryl: May 16, 2016

    Deb – nice family traditions and even better with a Pendelton!

  • Vicki McNew: May 16, 2016

    Love the longer lengths on the tees. It makes it so easy to wear with belts.

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