Editor's Are Forecasting: Northern Exposure
Posted on 20 September 2010
Since it is the Pendelton Round Up'sÂ CentennialÂ Celebration this week, I thought we would feature the Pendelton Indian blanket..
When Indians met European settlers for the first time, there were three things the settlers had that were superior to what the Native Americans had:
the iron cooking pot,
the metal knife,
and the wool trade blanket.
The town of Pendleton grew up around its main employer, the Pendleton Woolen Mills and since 1909, the Mill has produced high-quality striped, plaid, and geometrically patterned Indian trade blankets.
The connection between the Indian and the Pendleton blanketÂ is now inseparable.Â The blanket is an intrinsic part of their life celebrations and traditions. So loyal are they that whenÂ a Native American baby is born, he is often wrapped in a Pendleton blanket.Â Then at wedding celebrations, the groom frequently gives Pendelton blankets to their honored guests, and finally when someone dies in the Indian community, he may be placed in a coffin lined with a Pendleton blanket.
Talk about brand building and customer loyalty!